Juicy’s Daycation
For Tilted ChairThe Brief
Design a brand identity for a daytime Palm Springs-inspired bar located in East Austin. With drinks using all-natural ingredients, all-day happy hours, and a coastal food truck parked under the palm trees, Juicy’s is an Austinite's dream oasis.
The Execution
The design of Juicy's supplies quirky retro vibes to a modern customer. The all-natural ingredients and 70s inspiration come through in the hand-drawn script logo punctuated by featured cocktail fruits (yes, there is a banana drink). The fruits informed the color palette, and the brand elements expanded to include a unique funky mosaic texture and sunset gradient. The cherry on top (pun intended) is the chillest penguin there ever was because if he can take a break from the frigidity of life, so can you.
